Business Policy and Strategic Management Research Paper - 1

Business Policy and Strategic Management - Research Paper Example If the mission statement of Starbucks is to be reviewed, it shows that the company follows a differentiation strategy where its basic aim is to produce a brand image within the eyes of its customer through the unique taste of coffee and the exclusivity of all its other products. Differentiation strategy is the opposite of the cost leadership strategy. Differentiation strategy makes the use of a firm’s core competencies to develop an innovative strategy so that a company is valued by its customer in a unique manner.2 Starbucks has done the same by building up an international model that will help the company to scale and grow in a profitable manner, the company’s uniqueness and value creation within the eyes of its customer has helped the company to pursue one of its long term strategies by opening up many stores around the globe and in 2010 the company strengthened its roots in China through this differentiation strategy and China is being considered as the 2nd largest market for Starbucks.

WHAT KIND OF COMPANIES STAND TO GAIN THE MOST FROM ENTERING INTO Essay

WHAT KIND OF COMPANIES STAND TO GAIN THE MOST FROM ENTERING INTO STRATEGIC ALLIANCE WITH POTENTIAL COMPETITORS WHY - Essay Example Strategic alliance refers to the joint decision of two firms to share a part of their resources and abilities mutually among them to acquire competitive strength in the market. In the business world, strategic alliance between firms is an increasing trend. Sometimes through these strategic alliances, firms may get monopolistic competitive position, which is not beneficial for the economy. The strategic alliance option is highly adoptive in technology based industries for which there involve huge cost for research and development and high risk of failure. Thus sharing of the technological resources facilitated through strategic alliance will helps firms to share the risk also. In industries, where cost of doing business are high, also adopt strategic alliance as a tool for reducing the operating cost by economies of scale in operation. In the period of global competition, the industries realize that through sharing of valuable resources between their competitors would contribute to th eir better market performance. The successful industries use higher level strategic alliance to improve their operational efficiency. (Strategic Alliance 2009). â€Å"Strategic alliances are agreements between companies (partners) to reach objectives of a common interest. Alliances are among the various options which companies can use to achieve their goals; they are based on cooperation between companies. The description â€Å"strategic† limits the field to alliances that are important to the partners and have broad horizons.† (Pellicelli 2003). Strategic alliance provides capability to access the technologies and other facilities of competitors. It allows the business firms to progress rapidly by using the valuable resources of competitors. Through the alliance, new ideas about advanced products can be generated as it supports innovation. It helps to diminish the impact of risk of failure of the project by sharing it with

Ethical To Monitor Employees Whilst In Workplace

Ethical To Monitor Employees Whilst In Workplace The development of Information Communication Technology has created new ethical dilemmas due to the out-of-date moral, legal, and social boundaries. These boundaries can be represented by rules and legislation, laws and human nature. The expansion of technology has created a new era of office work. The majority of offices around the world are now filled with newly available technological advances; from personal computers to large network servers. This access to readily available technology has led to a blurring of the boundaries and has created new issues within the workplace. Over the last decade there has been an increase among employers to monitor the actions and performance of their employees. This is due to worries about; quality of work, productivity employee theft or misuse of company property. (Johnson 2008, p.1) One of the main ethical issues of the workplace is employee privacy and surveillance. This essay will address the following ethical topic; is it ethical to monitor employees whilst they are in the workplace? This will be addressed in several different ways to make sure that is analysed and evaluated properly. This essay will be constructed in the following way; firstly the definition of Privacy and surveillance will be cross examined. This is to demonstrate the vast area that this topic covers and to supply background information on the ethical issue of employee privacy and surveillance. This will lead into further background information regarding the aspects of employee monitoring, including; the implications of the topic and the methods employed to monitor employees. Once the background research regarding employee monitoring has been analysed the ethical side of the topic will be assed and documented before being summarised and evaluated in a conclusion. The main focus of this essa y will to create an argument regarding the issues of employ monitoring and to explore if they are ethically correct or ethically wrong. Since this topic is based around privacy in the workplace, privacy is a key term to be explored. This section of the essay will analyse the definitions of the terms and look for trends and connections relating back to the essay question. An individuals privacy theoretically descends from the concern of others who may have information relating to the person or is relevant to the person. The Oxford English Dictionary was used to give a rough understanding of the term Privacy. The dictionary describes the term Privacy as the following; a state in which one is not observed or disturbed by other people: she returned to the privacy of her own home the state of being free from public attention: a law to restrict newspapers freedom to invade peoples privacy (Oxford Dictionaries, 2005) This meaning relating to the topic of employee monitoring suggest that monitoring employees would be unethical as monitoring a person stops them from being unable to be disturbed or observed. The definition above isnt relevant enough to the topic above and should only be used as a rough guide. As a starting point for the topic of Privacy Schoemans definition will be examined, as it gives a basic understanding of the word. A person has privacy to the extent that others have limited access to information about him, limited access to the intimacies of his life, or limited access to his thoughts or his body. (Schoeman, 1984, p. 3) It suggests that to achieve privacy in the workplace a persons personal information should be contained with only limited access. From the quote it suggests that employees actions at work and outside of it should be only truly known to them. From this quote is it a fair response to suggest that once the employer starts to have access to the employees private information that it could lead to distrust and animosity in the workplace. From analysing this quote it suggests that employee monitoring in the work place is un-ethical, as it would allow others to have access to information about a person. Following Shoemans ideas, allowing employers to monitor employees would stop the employee from being able to control the access of their information. Another definition of privacy is defined below: The condition of not having undocumented personal knowledge about one possessed by others Personal knowledge consists of facts about a person which most individuals in a given society at a given time do not want widely known about themselves. (Miller and Weckert, 2000, p.256) This definition raises issues as it implies that a persons privacy is only relevant to the society that they find themselves in. This could be their home, workplace or on a larger scale, their country. A person should still be entitled to their privacy regardless of the society; human nature dictates that all humans have the capacity to have secrets or hide secrets. From this a person should be able to hide information from others regardless of their society. Relating this back to the initial essay question it implies that the idea of privacy would again make monitoring employees in the workplace unethical. It would allow the employer access to the employees personal knowledge, thus being unethical. This will be explored later when the ideas of privacy are linked to ethical theses. In the following section the aspects relating to employee monitoring will be analysed and discussed. This will be done by examining the following topics; the implications of the topic and the methods employed to monitor. Bassick suggests that in Employee Surveillance: An Ethical Consideration it is new methods of employee monitoring that is causing the ethical issues. Bassick states that the need for employee monitoring is down to three main ideas, these being; to maximize worker productivity, ensure the integrity the organization, and to protect the interests of customers and fellow workers. (Bassick et al. 2007) In relation to the topic of ethics it is quite clear to see why this has been turned into an ethical dilemma. Employers feel that they need to survey their employees as can lead to a more profitable and efficient business. On the other hand this can have negative effects on the employees as they can feel more pressurised, over controlled, restricted and unmotivated. Now the types of surveillance used by employers will be examined and analysed. This will show what causes the main ethical dilemmas, if the key areas of surveillance can be identified then it will be easier to understand what causes them. American Management Association (AMA) in 2007 carried out and published detailed information regarding to the surveillance of employees in the workplace. This information will be used to identify the most used techniques, from this it will identify how the employees are affected. From AMAs finding it suggests that employers main concern is Web surfing, with 66% monitoring the employees web usage. As well as this AMA found that 65% of all participating businesses used software to block inappropriate access to websites. Again this could lead to conflict within the workplace as employees could feel that they have right to access to all websites when they are not on company time, i.e. on a lunch break or after office hours. This could lead to the ethical issue of the freedom of information act as by banning certain sites it reduces the access to publicly know information. (American Management Association 2007) AMA also explored surveillance relating to keyboard activity, the report concluded that 45% of employers track the employees keystrokes. As well as monitoring time at the computer, AMAs findings found out that 43% of the participating businesses stored their employees files and work for further review and analyse.16% of all the participating businesses also record phone conversations. Relating this back to the issue of privacy in the workplace, this is in clear violation of it. By recording employees conversations it removes all privacy with relation to calls, for example, a private call from a family member saying somebody in the family is ill, the employer could quite easily be recoding it thus breaking the employees privacy. Of the 43% of companies that monitor e-mail, 73% of them use software to monitor emails and 40% hire an individual to actual analyse and review all the employee emails. (American Management Association 2007) again this could be seen as a breach of privacy. Whilst in the workplace employees tend to receive emails daily, the majority will be work related, but some wont be. For example, if an employee receives an email about a potential new job, but actually has no intention of applying for it. It could still cause conflict in the workplace as the employer might interpret it as the employee looking for a new job, this could then give the employer the grounds for dismissal. Persson and Hansson in Privacy at Work Ethical Criteria looked at the duties of employers and their responsibility is the prevention of third parties, from having access to employees privacy. Employers can state that access to their employees information is to reduce unauthorized persons from having access to it. (Persson and Hansson 2003, p.60) This would justify the reasons for having to monitor the employees but would still require surveillance in the first place. In the Ownership, Privacy and monitoring in the Workplace, Loch Suggests that many employers have the right to monitor their employees. This is because they are being paid to do a job and not achieving this is unproductive. She goes on to suggest that the owners of the companies also own the office supplies, equipment and technology. This gives them the right to monitor how the resources get used and what they are used for. (Loch et al. 1998) Relating this back to the initial question, it makes perfect sense to agree with what loch says. For example, if a person lends a friend a laptop to help them to do coursework, that person assumes that the friend will use the laptop to do the coursework. This doesnt stop the friend from using the laptop to do other things, such as, go on Facebook, or access illegal content. The person still owns the laptop even though the friend is using it, this means that the person can ask for it back at any time. They could also monitor the friend to make sure that they keep on task and only use the laptop for the coursework. From an ethical point of view the person could be regarded as a good friend because checking up on the friend could be regarded as being a good friend to make sure that they do well. But relating this to the workplace the same scenario can apply, as the employer monitoring the employees to make sure they keep on task could be seen as good bossing. The employers could also cl aim that by monitoring employees it reduces the risk of dismissal as the employees are more focused. Following Lochs teachings it suggests that employers have a right to see what their employees are doing throughout the day. The main reason for this as it normally leads to an increase in performance levels allowing a business to perform more efficiently. Persson and Hansson suggest that many companies track individuals keystrokes, email use, web site hits and their movements throughout the building to measure an individual employees efficiency. (Persson and Hansson 2003) the ethical implications of this are that it can lead to mistrust and conflict within the workplace; this could lead to an unmotivated workforce. Through the analyse of the types of employee monitoring and the implications of this in the workplace, it appears that it can be argued by both. Employers can argue that surveillance is necessary to workplace productive and efficiency, whilst protecting employees from third party access. Whereas employees can argue that it is a breach of privacy and that employers shouldnt be allowed to survey staff as it can have a negative effect on the workplace. To further this argument employee defence must also be considered, this will be carried out by looking at the ethical implications of the topic. In the 2005 American Management Association survey it concluded that there is no official legislation that makes employee surveillance illegal. But the majority of employees regard it as unethical and an invasion of their privacy. (American Management Association 2005) This could be due to the fact that a lot of employees arent aware that they are being surveyed at work, this is then regarded as an ethical dilemma because employees feel that it is their right to know if they are being monitored or not. Firstly, Miller in Privacy, the Workplace and the Internet In addition stated that employees being monitored can suffer from; poor health, stress, and morale problems compared to other employees. Again this raises further ethical implications, is it ethical to monitor employees when it could lead to health implications. This again is a fine line, as some employers will argue that surveillance is a necessity and that the health implications are treatable. Whereas employees will argue that their health is of more importance that the profit of the company, certainly it is an issue, but many companies are happy to overlook a problem to maximise a turnover. Another ethical implication relating to ethics in the workplace relates to employer-employee trust. Trust can be important in a workplace, as employers must trust employees on a daily basis to carry out their job tasks, to meet deadlines and to cooperate with other employees in the workplace. Employees also feel that not only is surveillance a breach of their privacy but an invasion of their personal space. Miller again identifies this; There are other important things in life besides efficiency and profitability. In particular, there is the right to privacy. The existence of the right to privacy, and related rights such as confidentiality and autonomy, is sufficient to undermine extreme views such as the view that employees ought to be under surveillance every minute of the day. (Miller and Weckert, 2000) Employee surveillance is unethical because it takes away many of the rights addressed within this theory. One right stripped away from employees through surveillance is the right to make you own choices. Companies purposely adopt e-mail monitoring, website screening, and GPS tracking technology to eliminate employees rights to choose what they want to do.8 Companies do have a need to protect their organizational interests, but forcing employees to act a certain way through surveillance is not the ethical way to control behavior.7 Instead of cameras and monitoring software, an employer following the rights approach should encourage correct behavior by stating what is expected of the employees and then giving them choice to act in a way they feel is right 8. Employers often tell employees when they are being monitored. What employers often do not tell employees is the extent of the surveillance taking place.2 For example, it is common for a business to state they use e-mail surveillance software but not describe what is appropriate to include in an e-mail, whether or not they are consistently reviewing e-mails, and if they are storing the e-mails for future use. By withholding information, companies are violating the employees right to be told the truth.8 Any employer that purposely omits pertinent information is acting unethically. According to the rights approach, companies must not hide any information from an employee. If employee surveillance must be used, it is only right to let the worker know exactly what the companys policy is on using monitoring technology.8 (Bassick et al. 2007) Another ethical theory which emphasizes the process of moral character development is virtue ethics. Within this framework, morality is not guided by rules or rights but instead by the concept of character.9 Character, which consists of honesty, fairness, compassion and generosity, drives members of an organization to concern themselves with what to be, as opposed to what to do.9 Virtue based ethics seeks to produce excellent persons who both act well and serve as examples to inspire others.9 Actors, those making the ethical decisions, focus on whether rights are deserved as opposed to what the rule book implicitly states.10 Under this theory, privacy can be considered a right that employees deserve. Companies implementing this ethical guidance believe that workers know how to act and display themselves with great character. Therefore, surveillance is unnecessary because employees behaviour and decisions will be consistent with the actions of a good person 10. (Knights 2006) 9 (Everett 2006) 10 Conclusion Technology is an amazing phenomenon. Never before has the human race been so dependent on instruments and gadgets to get through their everyday life. There is no doubt that these advancements have increased the standard of living and made many of our everyday activities far more convenient. With this convenience has come a greater threat of privacy invasion. Simply because a new technology has increased our potential, does not make these new abilities ethical. As citizens of the United States, whether stated by law or a common ethical framework, deserve the right to keep certain things private. There is currently a vague line that distinguishes what is and is not considered private material, information, or knowledge. In order to give all citizens equal rights these definitions must be more clearly stated and understood by all. The ambiguity that currently exists between employer surveillance programs and employee knowledge of such monitoring must be eliminated. More than anything it is important that people know what activity is being watched and what is not. As our abilities increase, our moral and ethical thinking must accompany this growth. We must have a sense of responsibility to maintain two of the greatest natural rights that we posses; privacy and autonomy.

Has Nontraditional Training Worked for Women? Essay -- Women Workforce

Has Nontraditional Training Worked for Women? The Best of Intentions... In the 1970s, the imbalance in gender distribution across occupations came to be recognized as a socioeconomic problem, and federal legislation aimed at education, training, and employment began to address the issue over the next 2 decades. Title IX of the Education Amendments of 1972 and Executive Order 11246 in 1978 prohibited discrimination by schools and contractors receiving federal funds. The Carl D. Perkins Vocational Education Act and its successive reauthorizations established state equity coordinators and set aside program funds specifically for gender equity and single parents/displaced homemakers (SP/DH). The Nontraditional Employment for Women Act of 1991 amended the Job Training Partnership Act to require employment goals for women in NTOs, and the 1992 Women in Apprenticeship Occupations and Nontraditional Occupations Act (WANTO) provided technical assistance to employers and unions for integrating women into NTOs. In 1994, the School-to-Work Opportunities Act was inte nded to increase opportunities for people to prepare for careers not traditional for their race, gender, or disability (Ohio State University 1996; Olson 1999; Wider Opportunities for Women 1993). Over the last 2 decades, have these combined efforts made a difference? According to the Department of Labor's most recent statistics (Women's Bureau 1998), a handful of NTOs are now 20-25% female, but many others remain at less than 10%, including firefighters (2.5%), heating/air conditioning mechanics (1.5%), and tool and die makers (0.2%). Despite the 1978 goal that the construction work force of 2000 would be one-quarter female, today's reality is about 2.7%, the same leve... ...Strategies for Increasing Women's Participation in Technical and Skilled Trades Training." [digital publication] Victoria, British Columbia: Pine Tree Publishing, 1995. <http://www.islandnet.com/~haturner/edtech/edtech1.htm> Wider Opportunities for Women. Training, Placing and Retaining Women in Nontraditional Jobs. Washington, DC: WOW, 1993. (ED 362 788) Women's Bureau. Women Workers: Outlook to 2005. Washington, DC: Women's Bureau, U.S. Department of Labor, 1992. (ED 356 171) <www.all-biz.com/outlook.html> Women's Bureau. Nontraditional Occupations for Women in 1998. Washington, DC: Women's Bureau, U.S. Department of Labor, 1998. <http://www.dol.gov/wb/public/wb_pubs/nontra98.htm> Zhao, P., and Fadale, L. New York State New Ventures Program Model. Albany: Two-Year College Development Center, State University of New York, 1996. (ED 404 467)

Banning whaling

Whales are the biggest animals that live on this planet, in the oceans. Depending on their species they can weigh up to 200 tons, the weight of around 12 elephants or 2000 people. It has also been studied that the brains of whales are developed which means they are intelligent creatures. Since centuries whales have been hunted down for their oil and meat. The process of killing whales for their meat and oil is called whaling. In the olden days only the slow moving whales were hunted.By the 17th entury the demand for whale 011 and meat rose and It wasnt until the 18th century when a new hunting weapon was invented. Since harpoons were invented, fast paced whales like blue whales could be killed but it is a very cruel way of hunting whales. Whales being the biggest animals of our planet and being driven to almost extinction, It becomes our duty to ban hunting whales and preserve them. Commercial whaling has driven so many whale species to near extinction. Not only that but other factor s like ocean noise, pollution, climate changes also threaten their existence.In 1 905, since whaler shifted to Antarctic waters, South Georgia became he Centre for whaling and between 1930-1931 30,000 blue whales were killed and processed 1 That nearly drove the blue whales Into extinction as they were hardly noticed ever Lohan 2 since. In 1986 the International Whaling Commission banned whaling all over the world to protect whales from being hunted but despite that, many countries still practice whaling either In disguise of research or to maintain the Industrial demand for whale meat and oil. Countries that still practice whaling are Japan, Iceland, Norway.Iceland has recently alone killed hundreds of whales and send tons of hale-meat to Japan whose market Is already so full of whale meat. In Japan whale meat Is a delicacy and on the pretext of scientific research It kills whales. Whales take time to mature and also reproduce slowly. They only have one young one in around 3 years and it takes time for a specie to recover after being hunted in masses. Hence its numbers decrease to extinction so easily that we don't realize the harm we do by killing whales that are so Important to our ecosystem.People all over the world consider commercial whaling to be cruel. Nowadays people all around the world love whales and whale watching trips have become opular. Many see whale watching as a better alternative to whale hunting -It Is a 1 OF3 whales popular amongst people2. â€Å"In the late 1980s, whale watching became popular outside the Ogasawara islands south east of Tokyo where they claim to have a 90% success rates for watching humpback whales by boats during the past few years. † Whale watching trips are offered there everyday at times for 2 hours or 6 hours.The types of Lohan 3 boats are diving boats, pleasure boats and commercial/sports fishing boats3. Humpback whales and right whales are making a comeback in their numbers due to protection organizations. This, being a success, shows that we should hold out more protection campaign for whales because many species are still fragile and cannot recover their numbers quickly. Many people consider that the method of killing whales is extremely cruel. â€Å"Although whaling fleets may be highly sophisticated, equipped with sonar, helicopters, long-range explosive harpoons and factory ships, the actual kill is horrific† 4.The way a whale is killed is through a harpoon, which is 90 kilograms in weight and is shot from a cannon. The head of the harpoon has a time fused grenade which when hits the whale, explodes and tears the internals of the hale apart. The whale still continues to suffer until hours of beating when it actually dies. Whales are smart creatures and it is not possible to find a humane way of killing them. People say killing whales is good because whales eat a lot of fish but what we don't realize is over-fishing is a bigger factor for decrease in fishes.Since whales hav e decreased in numbers fishes should have increased in their numbers but they haven't, hence we are only to blame for the diminishing of aquatic animals. Japan has killed hundred of whales even after the ban on whaling. They kill whales on the rounds of scientific research whereby when a whale is killed scientists recover parts of the whale, which helps them understand the age of the whale, its diet, Lohan 4 and birthing rate and the meat is packaged and sold in the market5.Japan's history has shown that it largely depends on whale meat for its source of protein and nutrition and thus still kills whales for food. â€Å"NRDC and over a dozen other conservation groups recently petitioned the Obama administration to take strong action against Iceland under the Pelly Amendment to the Fisherman's Protective Act† 6. Through this, the President can impose trade sanctions to a country that does not obey conservation agreements. The United States has been a leading global conservator for whaling.To sum everything up, Whales have been hunted for years to such an extent that many species of whales have been driven to extinction and it takes time for a specie to recover its numbers because of the slow rate of whale reproduction and maturity. It is more profitable to have whale watching than killing whales because whale watching serves as a source of income through tourism. Whale oil used to be in demand in the olden days but due to modernization and lternatives for whale oil , the profits from whaling has decreased because now a days whale oil is rarely used.The methods of killing whales are inhumane as they are When shot, they may take up to an hour to die but in the meantime suffer. Countries still practice whaling either through pretext of scientific research or commercial whaling. Consumptions of whale meat Lohan 5 can be harmful because the mercury content in them was found to be high as studied in Japan. Whales are significant to our ecosystem and without the m the marine ecosystem is vastly affected. Whales are magnificent creatures and are espected and loved all around the world.They are intelligent and also the biggest on our planet. Hunting them to extinction is Just another projection of how cruel and inhumane mankind can be. Banning whaling should be maintained all around the world but with stricter impositions.

Addiction to Intoxicants

II. Intoxication conceptual analysis Intoxication is the acute state of physical and cognitive impairment caused by drinking alcohol or being exposed to a psychoactive drug. Intoxication typically has both physical and mental effects, which can include difficulties with controlling movement, mood changes, impairment of cognitive skills, impaired judgment, impaired impulse control, and changes in interpreting your surroundings or the behavior of others.These changes and impairments may be  reinforcing, and may be perceived as amusing by the intoxicated person and/or their companions, but they increase the person's vulnerability to a wide range of problems, including violence, sexual assault, accidents, and misadventure. Although the term â€Å"intoxication† is most commonly used to refer to the acute (immediate or short-term) effects of alcohol, intoxication may also be used to refer to the effects of other drugs, including amphetamines, caffeine, cannabis, cocaine, hallucino gens, inhalants, opioids, phencyclidine, sedatives, hypnotics and anxiolytics. We can define intoxication as in . eneral condition of diminished mental and physical ability hyperexcitability, or stupefaction induced by intake of alcohol or other narcotic  substance Intoxication is a condition that follows the administration of a psychoactive substance and results in disturbances in the level of consciousness, cognition, perception, judgement, affect, or behaviour, or other psychophysiological functions and responses. The disturbances are related to the acute pharmacological effects of, and learned responses to, the substance and resolve with time, with complete recovery, except where tissue damage or other complications have arisen.The term is most commonly used with regard to alcohol use: its equivalent in everyday speech is â€Å"drunkenness†. Alcohol intoxication is manifested by such signs as facial flushing, slurred speech, unsteady gait, euphoria, increased activity, volubility, disorderly conduct, slowed reactions, impaired judgement and motor incoordination, insensibility, or stupefaction. Intoxication is highly dependent on the type and dose of drug and is influenced by an individual's level of tolerance and other factors. Frequently, a drug is taken in order to achieve a desired degree of intoxication.The behavioural expression of a given level of intoxication is strongly influenced by cultural and personal expectations about the effects of the drug. As a result of consuming alcohol, an intoxicated person does not have the normal use of physical or mental faculties. There is no single scientific measure that determines whether a person is intoxicated, since intoxication is an observed state. Therefore, determining whether a person is intoxicated requires observing a person’s mental and physical state, and comparing that state and observed behaviour to a normal person in full possession of his or her faculties.Now a days intoxiation is generally found among teenagers and children attaining maturity. Irony is this most of them know it’s ill effects but still they do just for their mental pleasure or may be by personal deviance. Mostly comparing himeslf from others that if they can do , why not me. III. TYPES OF INTOXICATION 1. Alcohol intoxication 2. Narcotic inoxication 3. Cocaine intoxication 4. Drug overdose 5. Inhalant abuse Alcohol intoxication Alcohol intoxication  (also known as  drunkenness  or  inebriation) is a physiological state induced by the consumption of  alcohol.Problems accumulate when alcohol builds up in the  bloodstream  faster than it can be metabolized by the  liver. Some effects of alcohol intoxication are central to alcohol's desirability  as a beverage  and its history as the world's most widespread  recreational drug. Common effects are  euphoria  and lowered  social inhibitions. Other effects are unpleasant or dangerous because alcohol affects many dif ferent areas of the body at once and may cause progressive, long-term harm when consumed in excess. Narcotic intoxication Narcotics are medicines used to decrease or take away severe pain. Narcotics may also be called opioids.Some common names of narcotics ordered by a doctor are codeine and morphine. Heroin is an illegal street drug that is made from morphine. The more commonly known drugs withinthis group are opium,  morphine, heroin,  codeine, andmethadone  (a synthetic narcotic). Cocaine intoxication Cocaine intoxication  refers to the immediate effects of  cocaine  on the body. Although cocaine intoxication and cocaine dependence can be present in the same individual, they present with different sets of symptoms. Cocaine increases alertness, feelings of well-being and euphoria, energy and motor activity, feelings of competence and sexuality.Common side effects include anxiety, increased temperature, paranoia, restlessness, and tooth grinding. With prolonged use, oft en accompanied by lack of  sleep, the drug can cause  itching,  tachycardia,  hallucinations, and  paranoid delusions. Possible lethal side effects include rapid heartbeat, tremors, convulsions, markedly increased core temperature, heart attack, stroke and heart failure. DRUG OVERDOSE The term  drug overdose  (or simply  overdose  or  OD) describes the  ingestion  or application of a  drug  or other substance in quantities greater than are recommended  or generally practiced. 2]  An overdose may result in a  toxic state  or  death. Drug overdoses are sometimes caused intentionally to commit  suicide  or as  self-harm, but many drug overdoses are accidental, the result of intentional or unintentional misuse of medication. Unintentional misuse leading to overdose can include using prescribed or unprescribed drugs in excessive quantities in an attempt to produce  euphoria. INHALANT ABUSE Inhalants  are a broad range of  drugs  whose v olatile vapors are taken in via the  nose  and  trachea. They are taken by room temperature  volatilization or from a pressurized container (e. g. nitrous oxide), and do not include drugs that are sniffed after burning or heating. Inhalants can be classified by the intended function. Most inhalant drugs that are used non-medically are ingredients in household or industrial chemical products that are not intended to be concentrated and inhaled. A small number of recreational inhalant drugs are pharmaceutical products that are used illicitly. Some of the inhalant abuse are acetone which is used in nail polish, whitener is also used as addictive substance. Why do people intoxicate Intoxication is not a new problem or area to discuss. he main problem is intoxication among youths,teenagers,children attaining maturity, why they are addicted to intoxicants? Why these addiction? Not all drug and alcohol users will become addicts, but they are at risk. Some can overcome it, others no . An exposure to this danger is increasingly occurring at earlier ages: the door is open with the first sip and the pleasure comes to neccesity. Nearly 15% of individuals who â€Å"try† alcohol develop a dependency to it, and become alcoholics. Boys and girls in their adolescence consume on intoxication just to satisfy their needs either mentally or physically. hey all know that what are the bad effects and what are the disadvantages still they knowing all the facts. Experimentation with alcohol during the teen years is common. Some reasons that teens use alcohol and other drugs are: * curiosity * to feel good, reduce stress, and relax * to fit in * to feel older From a very young age, kids see advertising messages showing beautiful people enjoying life — and alcohol. And because many parents and other adults use alcohol socially — having beer or wine with dinner. boys and girls in their adolescence consume alcohols just to satisfy their needs either mentally or physically. hey all know that what are the bad effect and what are the disadvantages still they consume alcohols knowing all the facts. They do so specially because of peer presure ,they are frightened that if they do not accept their group's qualities whether it is good or bad then they wont be allowed in their friend's circle,and once they are excluded from that group then they won’t be able to adjust themselves into other group since they are teengae they don’t know the consequences of their activities. they will do that work in which they will get their own satisfaction their own enjoyment and their own hapiness. nd these things they will get by that group because they are getting what they want and so they dont want to leave that group inspite knowing that their are some bad consequences too. Teens see their parents enjoying a cocktail after work or having a glass of wine at dinner. Drinking comes to represent a very sophisticated and adult thing to do  mom and Dad do it†¦ why shouldn’t I? the teen may reason. They think that there is no one to stop them they think that if drinking is that bad then why my mom and dad are consuming it. So if they are consuming it then what’s the problem I am consuming it.Due to societal influence addiction to intoxication initiated through personal deviance also like when they are depressed, who have low self-esteem, and who feel like they don't fit in or are out of the mainstream. They feel like after consuming alcohol they will get over from their sorrow,frustration and humiliation. And to get rid of it they always like to be alcoholic. IMPACT OF ALCOHOL Alcohol has wonderful anxiolytic properties and people drink alcohol very often because they are stressed and alcohol quite nicely provides the temporary illusion that such stress has dissipated when it fact it has just been temporarily put on hold.Quite often, however, drinking alcohol acts to exacerbate stress in the long run because rather than dealing with the stressful situation, the drinker will often drink to escape the stress, thus prolonging that which is actually stressing them. Moreover, alcohol has been proven to heighten anxiety among those who drink, when they are not drinking it. This, in turn, promotes further drinking which in turn begets further anxiety and really it is just one vicious cycle. Weekends are usually treasured by most teens, as they are looking forward to their big plans.Some may be chilling with friends, catching a movie, going to a concert, or planning to party. Regardless of what they have planned, one thing is for certain; alcohol will be a part of many teens weekend plans and there's research to prove it. As children move from  adolescence  to young adulthood, they face major changes not just developmentally, but emotional and physically. The transition into puberty and adolescence brings about a desire for independence. Many teens turn to  risk taking  and experimenta tion as they navigate through their rite of passage into adulthood, which can lead to drinking.Many teens don't think there's anything wrong with drinking. They've made it into an acceptable activity that they engage in when they're out with their friends, and since they may not drink every night, they don't see the potential harm that it's doing. developmentally teens remain in that imaginary stage that â€Å"bad stuff can't happen to me because I am invincible. †Ã‚   But we know it does†¦ Plus, many teens don't have the ability to see the long-term consequences that drinking can bring. There are many factors that lead to teen drinking.If you ask a teen why they drink you may give you a litany of reasons from: â€Å"I was bored. † â€Å"Everyone else does it. † â€Å"I like how it makes me feel. † â€Å"People like me when I drink because I act different. † â€Å"I just wanted to see what it would make me feel like. † â€Å"My  pare nts  do it so it must not be a big deal. † â€Å"It helps me escape reality. † Effects of alcohol Alcohol damages almost every organ in the body, including the brain; because of the cumulate ive toxic effects of chronic alcohol abuse, the alcoholic risks suffering a range of medical and psychiatric disorders.Alcoholism has profound social consequences for alcoholics and the people of their lives. Long-term alcohol abuse produces physiological changes in the brain such as  tolerance  and  physical dependence. Using alcohol at a young age has negative health effects. Brain Development and Alcohol Abuse * Research indicates that the human brain continues to develop into a person's early 20's, and that exposure of the developing brain to alcohol may have long-lasting effects on intellectual capabilities and may increase the likelihood of alcohol addiction. * The age when drinking starts affects future drinking problems.For each year that the start of drinking is del ayed, the risk of later alcohol dependence is reduced by 14 percent. Drinking and Driving * Car crashes are the leading cause of death among people ages 15 to 20. About 1,900 people under 21 die every year from car crashes involving underage drinking. * Young people are more susceptible to alcohol-induced impairment of their driving skills. Drinking drivers aged 16 to 20 are twice as likely to be involved in a fatal crash as drinking drivers who are 21 or older. Suicide * Alcohol use interacts with conditions like depression and stress, and contributes to an estimated 300 teen suicides a year. High school students who drink are twice as likely to have seriously considered attempting suicide, as compared to nondrinkers. High school students who binge drink are four times as likely to have attempted suicide, as compared to nondrinkers. * Sexual Behavior * Current teen drinkers are more than twice as likely to have had sexual intercourse within the past three months than teens who don' t drink. * Higher drinking levels increase the likelihood of sexual activity. * Adolescents who drink are more likely to engage in risky sexual activities, like having sex with someone they don't know or failing to use birth control.Other Risks * Teens who drink alcohol are more likely than nondrinkers to smoke marijuana, use inhalants, or carry a weapon. * Binge drinking substantially increases the likelihood of these activities. Alcohol addction is not just related to common people,teenager and but many big filmstars and big personality are also addicted to it. The bollywood personalities who have lost their life due to alcohol consumption are Rajesh khanna (first super star of bollywood) Meena kumari The beautiful actress of iconic film Pakeeezah,  was died  due to liver cirrhosis. due to alcohol abuse. Guru dutt, because of alcohol . uthor who have died because of alcohol Jean stafford. People who are living in polar region they usually consume alcohol to keep their body war m. But they are not addicted because it’s their necessity through which they make themselves suitable to live in cold environment. They take it in a limited quantity just to continue their livelihood. We can take the example of Indian Army which are posted in leh and ladakh and which is the coldest place in india and so the indian soldier consume alcohol to make their body warm. Some of the devotee of shiva say our shiva drinks then it’s not bad to drink because we are his followers. nd we should follow our guru. But the real thing is it is just an excuse nothing else. They take the defence of religion to hide their addiction. It’s just an excuse and excuse has no base. The shifting composition of Indian drinkers has seen a rise in the number of Indian women drinking regularly and heavily. One recent study in the southern state of Karnataka found young women consumed similar amounts of alcohol to young men on any typical drinking occasion. Narcotic intoxication effects Narcotic abuse is when you continue to use narcotics even though they are hurting you or others.The more commonly known drugs within this group are opium,  morphine, heroin,  codeine, and methadone  (a synthetic narcotic). In addition, Darvon   7and Talwin7 are included in this group because of their narcotic-like action. Next to cocaine (discussed later),heroin is the most popular narcotic drug because of its intense euphoria and long-lasting effect. It is far more potent than  morphine  but has no legitimate use in the United States. Heroin appears as a white, gray, or tanfluffy   powder. The   most   common   method   of   using heroin is by injection directly into the vein, although it can be sniffed.Codeine, although milder than heroine and  morphine, is sometimes abused as an ingredient in cough syrup  preparations. Users may experience sleepiness, nausea, and vomiting shortly after taking a drug. Most narcotics are considered highly addicti ve, and their abuse tends to lead to long-term dependence and severe withdrawal symptoms and supervising opium cultivation and thereafter, procuring opium from the cultivators. Drug abuse Young people are very gullible and vulnerable to the influences of society, their friends, TV, adults, and those that appear to be fashionable.Hence, a youth may find that all his friends have experienced the use of drugs, and now he is feeling left out because everyone else appears to be having a good time, and all his friends tease him that he is â€Å"chicken†. This unsuspecting youth then decides to ‘experiment' only once, ‘just to try it out. † Furthermore, if he does not have money to buy the drugs, someone may even offer it to him for free. What he does not realize, is that his first weakness, to please his friends, is the biggest mistake that he can ever make. The strategy of the drug dealers is to get as many customers as possible.Some drug dealers are so ruthless that they give out free sweets containing drugs to school children. The trick that they use is to give free drugs to unsuspecting people. Once a person becomes addicted (hooked) he becomes a customer for life. The addicted person will then beg, borrow, steal, prostitute themselves, just to make sure that they have money to buy drugs for their next fix. It is a vicious cycle of crime, prostitution, family breakdown, social breakdown, community breakdown. It is for this reason that intoxicant is known as the source of all evils, Islamicaly termed as the   Ã¢â‚¬Ëœmother of all evils’. ere are many types of drugs available on the market. The general effect of all drugs is basically very similar, though they differ in their speed of action as well as the severity of the harm on the body. All drugs directly affect the brain, since this is the only way of causing mood changes. Some examples of drugs are as follows: 1. Heroin, (upper drug): highly addictive opiate; gives very high rush, followed by many hours of fogginess; the addict lives day to day for the next fix. 2. Marijuana, (downer drug): affects the parts of the brain that deals with emotions and memory. 3.Alcohol, (downer drug): impairs judgements, memory lapses, blackouts. 4. Cocaine, (upper drug): whether in powder form or crack, it is a highly addictive stimulant; addict loses interest in school, family, work, etc. 5. Vapor Inhalants (downer drug): (glue, petrol, hair spray, paint thinners, etc. ) destroy the protective layers around the brain cells. Harmful effects of drugs  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Physical effects: The brain is the most delicate and powerful computer- it is an amazing organ, with virtually limitless potential- it is a Gift from Allaah; it has to be protected and cherished and its full potential must be utilized.The moment any person takes a drug into the body (either by nose, mouth or vein) the drug enters the blood stream and goes directly to the brain, crosses the blood-b rain barrier (BBB) and occupies various receptor sites in the brain. This leads to alteration in the chemical and electrical neuronal functioning of the brain which also leads to eventual organic damage to this delicate, yet powerful organ. These changes in the brain is what causes the state of ‘addiction'- eventually, the body automatically starts craving for the damaging drug leading to a vicious cycle of abuse and further damage.However, other body organs that are damaged include the following: damaged nasal septum; collapsed ; clotted veins; kidney, liver ; lung failure to various degrees; damage to the brain; infected needles causes Hepatitis Infection and HIV/AIDS.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Social effects: The person indulged in the usage of intoxicants displays anti-social behavior such as: staying away from home; stealing; crime; job loss; withdrawal from community; embarrassing behavior in public; deterioration in relationship with parents or wife or children.The m ost harmful effect of drugs is on the brain. INHALANT ABUSE The younger generation is rapidly getting addicted to smoking, liquor and even drugs. What is more shocking is the usage of wide range of substances being used by youths which include inhaling whitener, spirit, petrol, iodex, besides smoking costly cigarettes and getting addicted to alcohol and gutka laced cold drinks. Although, there is no demarcated area or locality which could be identified as more or less in the grip of this menace, youths residing in the areas ocated close to slums, interior colonies and those habited by the lower income group people are more vulnerable of being grabbed in the clutches of this dreaded practice. The addiction could be anything from consuming Iodex pasted on bread to drinking laboratory sprit which they call turatithe name derived from the time duration it takes to intoxicate the addicted and minimal price in which it is available. But, what forces the youths to get addicted to such subs tances, is a big question in store. Peer pressure, boredom, frustration, academic and parental pressures, even genetic factors and lack of emotional support are some of the reasons that make the youth go astray and seek temporal solace in the world of intoxicants,† says Prof Deepa Punetha, a faculty in the department of psychology, Allahabad University. Teenagers, who feel unwanted or fail to adjust themselves in the society, too, wander into the world of addictive substances, she adds.The easy availability of such products, too, gives a fillip to such products. Scores of `paan' shops can be seen in the proximity of educational institutions in the city. Then, the liquor shops have started coming up in residential areas which lure young minds towards them. There are occasions when youngsters, under peer pressure, fall in the vicious circle of tobacco and drugs. What we see today is school kids standing on `paan' shops and smoking costly cigarettes.Among other things, `whitener' (a stationery product) is being used as a form of addictive substance. Since, it is cheap and easily available, many youngsters are getting addicted to it. the primary contents of whitener and diluter are alcohol they are being increasingly used by youngsters for intoxication. Once they are combined with the other chemical acetone present in the whitener and diluter they depress the central nervous system of the body.For some moments, it puts an addict on a high but it has serious consequences in the long run. Prolonged use of these chemicals may result in blindness, diabetes, kidney disorder and cancer also. † IV. Preventive measures Parents can prevent their children from using drugs by talking to them about drugs, open communication, role modeling, responsible behavior, and recognizing if problems are developing Alcohol advertising and promotion is rapidly expanding throughout the world and is increasingly sophisticated and arefully targeted, including to youth. It is aime d to attract, influence, and recruit new generations of potential drinkers despite industry codes of self-regulation that are widely ignored and often not enforced. India is projected as a market with huge potential for the Alcohol Industry resulting in an increased market presence of the industry with their undesirable marketing and promotional activities.India spends about 244 billion rupees each year to manage the direct cost of alcohol use, which is more than the excise earned. (WHO, 2006) It urged the Government of India to adopt and implement the global strategy in order to complement and support public health policies and to mobilize political will and financial resources to reduce harmful use of alcohol. Effective solutions lay in sustainable action, requiring strong leadership, a solid base of awareness, political will and commitment.Public health strategies that seek to regulate the availability of alcohol; reducing the impacts of marketing, including surrogate advertiseme nts, particularly to adolescents, young people and women; mobilising communities to adopt effective approaches to prevent and reduce harmful use of alcohol; reducing the public health harm and social consequences from alcohol intoxication and consumption of illicitly produced alcohol; pricing policies that can be used to reduce underage drinking, halt progression towards drinking large volumes of alcohol and/ or episodes of heavy drinking.Mindful of the present realities, challenges and a lack of a national policy, the workshop Urges the Government of India to formulate a National Alcohol Policy. Programmes have been initiated in the areas of alternatives to drug use, voluntary or governmental. Parent-teacher associations have yet to take roots within the school systems in the country; hence there is a great need for specially designed educational programmes for children. The same holds true for school health and education programmes. Some of the following steps can be taken for pri mary prevention of drug abuse: Research and surveys on drug abuse;Drug education of secondary school and college students, teachers and parents; Dissemination of information on the dangerous effects of intoxicant substances by radio, television and films and discussion of the social consequences in conferences and seminars in educational institutions; and ‘Family life education’ which envisages the provision of community based services to prevent drug abuse by education of parents and children and offering counselling and guidance to drug- prone individuals within the family setting.The National Anti-Drug Strategy focuses on prevention and access to treatment for those with drug dependencies, while at the same time getting tough on drug dealers and producers who threaten the safety of our youth and communities. It is made up of three action plans: * The  Prevention Action Plan  which aims to prevent illicit drug use * The  Treatment Action Plan  which aims to tr eat those with drug dependencies; and * The  Enforcement Action Plan  which aims to combat the production and distribution of illicit drugs. There are many NGO’s who prevent addiction of drugs and alcohol.By the government of india smoking in public area has been said as an offence. And it has been as a punishable crime. Also the government of india had also made a law that a children below 18 years of age cannot be applied to any job regarding production of tobbaco and selling of it. Gutka production and selling has also been baned by the government of india and this has alo been made a punishable crime. Conclusion & Suggestion from the above statement we can here by conclude that intoxication has become a very big issue of our country. ntoxication has covered a measure population and still branching itself in most part of the country. Government is also trying their best and is making their best effort eliminate the problem from the root. They have made many laws and ma king intoxication as a crime. It has been said that â€Å"the best prevention is early  intervention†, but by this time it is too late, the person has already started. If the progress of alcoholism can be stopped early in its course, then great individual and family disruption can be avoided.National efforts at prevention of alcoholism include education at all levels, increased publicity and the creative use of media sources. Such efforts have already influenced nicotine addiction in older smokers; although the message of nicotine’s harmful effects are just beginning to impact teenage smokers. But alcohol and other drug programs   do have clear, positive effects, and prevention activities continue to be applied at local and national levels with different strategies for different target groups.However, as with most things, prevention starts with the individual. APPENDIX-1 INTERVIEW 1 Date : 18. 04. 2013 Name : ARUN KANODIA place : contacted in person Age : 35 Sex : MALE Occupation : ADVOCATE IN PATNA HIGH COURT QUESTION 1: In your view why the consumption of intoxication is prevalent in youth or teenagers? ANSWER: By seeing others, they think if they can do then why not me.They are also capable of doing this they also want to show as if they are adult so this kind of tedency develop inside them. And they are at the verge of maturity so they don’t know the consequence. QUESTION 2: what role society play in making the youth drifted towards intoxication? ANSWER: Society plays a great role , because teens see that most of them is intoxicate and they are doing it without any hinderance as no one is there to stop them and no one is saying, protesting. everyone is free to do by his her own will.This attitude motivate them towards intoxication. QUESTION 3:why youth take the consumption of intoxication very casualy? ANSWER :Because they think drinking, smoking is cool. This will show their status this will show their class. while poor people ta ke it because of their social problems and they are so addicted that even if they are knowing about it’s effects then also they won’t bother about their life, they will just go on. People take it causally because they havn’t seen yet the extent of effects of intoxication.They think it’s okay if they will die but they don’t realise that not only them but the person also get effectd by their act. They don’t care about others. they care about their own happiness, own pleasure. QUESTION 4: what are the preventive measures taken by the society till today? ANSWER :Till now only law has been made to prevent this , and violation of these laws will lead to punishment nothing more than that. There is lack of man force to prevent this. Same police is appointed for stoping any aggitation, to be the body guard of VIP person, to maintain peace in crowd like in puja’s, election.So how can the same police can do lots of thing. They are also negligent in their part like ok if he has violated the law then he must be punished only, not to do more than that to prevent that such things in future. So a strong law should be made. QUESTION 5:what should be the preventive measure should be taken to eradicate the consumption of intoxication in near future? ANSWER:Government should completely stop giving licence to these people to run liquor shop, or to sale tobbaco because at the same time they are saying say no to tobacco.Tobbaco is injurious to health and same time they are giving license to run this because they are taking tax from these people which will be benefical to them so profit is on the side of government. Loss is also there because by consuming this people are getting health issues like cancer and many more so for this treatment government is making hospitals for it. And appointment of doctors also take a large amount of money. APPENDIX-2 INTERVIEW 2 Date : 18. 04. 2013Name : GIRDHAR PRASAD place : contacted in person Age : 43 Sex : MALE Occupation : POLICE QUESTION 1: In your view why the consumption of intoxication is prevalent in youth or teenagers? ANSWER : They consume because think it’s classy and they want to prove infront of their circle that they are very advance and adult. They do it for fun and they are much more adult and they want to prove that they can drink or smoke without any hindrance. QUESTION 2: what role society play in making the youth drifted towards intoxication?ANSWER : They look after their neighbor who consume alcohol and smoke cigarette and they get fascinated and they try for their pleasure. They think no one to stop them , then who would like to stop them too. QUESTION 3: Why youth take the consumption of intoxication very casually? ANSWER : They consume alcohol too much that they become habituated of it and finally they get addicted. They think this is this the life they are living with full freedom, no hindrance, and they follow the policy of whatever they have t o face they can face it easily.QUESTION 4: What are the preventive measures taken by the government till today? ANSWER : Steps taken by govt. to eliminate intoxication from india Govt. has made an act that there should not be any participation of children below the age of 18 in respect to production n sale of tobacco. Smoking in public area has been made an offence and fine is applicable if one is caught doing this crime. Govt. has increased the rate and taxes so that people consume less tobacco and alcoholic product.QUESTION 5:What should be the preventive measure should be taken to eradicate the consumption of intoxication in near future? ANSWER : People should be educated from beginning about the ill effects of intoxication and what are the several disadvantages of smoking and consuming alcohol. APPENDIX-3 INTERVIEW 3 Date : 18. 04. 2013 Name : PUNSCHA place : contacted in person Age : SINCE 2005 QUESTION 1 : In your view why the consumption of intoxication is prevalent in outh or teenagers? ANSWER : They do it because of mental pressure, generally because of self low steem, they are immature in nature in nature. They start by seeing other teenager and peoples of their group and think other teenager have got enough freedom then why can’t they. they start smoking and drinking by seeing them and later join their group and become addicted to it. QUESTION 2: why youth take the consumption of intoxication very casually? Because of their family like in upper class those who are rich . smoking and drinking is normal in today’s arena. ven during their party and functions they arrange the facility to drink and smoke. And thus by seeing those party teenagers of high class family start intoxication just as their do and also parents of this class don’t have time to see what their children are doing. So teenager take it casually. Now in lower class family parents are always engage to earn some money so that they can feed their children and because of this they don’t have time to look after their children and so the children start consuming alcohol without letting their parents know they are alcoholic. So teenager take it casually.But in middle class family parents do stop their children from such things. Parents stop them from the beginning they know the ill effects of intoxicatin and try to educate them about the major disadvantages And children also know that their parents are right and children and so the children also obey their parents so they don’t take it casually. APPENDIX-4 INTERVIEW 4 Date : 18. 04. 2013 Name : TARUN GUPTA place : contacted in person Age : 23Sex : MALE Occupation :STUDYING IN PUNE LAW UNIVERSITY QUESTION 1: In your view why the consumption of intoxication is prevalent in youth or teenagers? ANSWER :Because it makes me feel good it help me to decrease my tension . it gives me pleasure. And if I don’t get get to intoxicate I become very nervous. QUESTION 2: what role society play in making the youth drifted towards intoxication? ANSWER : I don’t care about society I care about myself. QUESTION 3. why youth take the consumption of intoxication very casually? ANSWER :Because when I am free I like to do it.Because by doing it my time passes and I get pleasure too. QUESTION 4: what are the preventive measures taken by the government till today? ANSWER : Government have introduce many measures to stop intoxication but no one is following so I don’t care about any measures which would stop me from doing this. QUESTION 5: what should be the preventive measure should be taken to eradicate the consumption of intoxication in near future? ANSWER : I don’t know though I am addicted I don’t want any preventive measure which will produce hindrance . III. IMAPCT OF INTOXICATIONImpact of this on society When people get intoxicated they find themselves busy in their own life. They don’t bother what’s happening in near their surround ing and they don’t care about it. They just indulge themselves in their intoxication activity as a result of this they don’t contribute to the society. They don’t even support society for it’s upliftment. As a result, the society doesn’t changes and becomes constant. They are least bothered about the circumstances and problems prevalent in the society and the backdrops. So, they give more preference to their ownslves and no one else.They build their own world and pleased to be live in their so called different world. The inference made from this is that the very part of the machine i. e. the society become functionless as the part of the machine become restless by the acts of the intoxicated people. Therefore, the society’s growth of humanity is redusing day by day and the touch of humanity also decreases. This lead to imbalance and imperfection in the society. Impact on their career People who are indulge in intoxication focus on study very less which leads to their failure.They do not follow the schedule because they when they consume alcohol the brain is generally out of order and intoxication also effects the nervous system . so the student can’t concentrate on study. Intoxication creates groupism and when they start groupism they can’t study anymore. They lead a stressfull life. The addicts lose their professional and educational capabilities, self-dignity, and get involved in serious or petty criminal activities. The sole aim in life of an addict becomes the procurement and use of drugs. Other aims and objectives in life are thrown by the roadside.This is the main reason of unemployment. Impact on health speech, euphoria, impaired balance, loss of muscle coordination (ataxia), flushed face, dehydration, vomiting, reddened eyes,  reduced inhibitions, and erratic behavior. Sufficiently high levels of blood-borne alcohol will cause  coma  and death from the depressive effects of alcohol upon theà ‚  central nervous system. They become aggressive and transfer their anger to another person. This is the reason of domestic violence. TABLE OF CONTENT : 1. INTRODUCTION 2. INTOXICATION CONCEPTUAL ANALYSIS 3. IMPACT OF INTOXICATION 4. PREVENTIVE MEASURE . APPENDICES : 6. 1 APPENDIX 1 6. 2 APPENDIX 2 6. 3 APPENDIX 3 6. 4 APPENDIX 4 6. 5 6. CONCLUSION 6. 6 BIBLIOGRAPHY INTRODUCTION : Intoxication is state of being drunk or in influence of such substance which affect our mental stability in such a way that our reasonability of mind is affected as well as our body. RESEARCH METHODOLOGY : DOCTRIONAL RESEARCH METHODOLOGY AND QUESTIONAIRRE AIMS AND OBJECTIVE: The study aims to know why the youth is under the trap of intoxication and what is the impact made by them by their acts on the society, their profession, family and friends.It also aims to know the legal grounding nature of the consumption and the methods to way forward the eradication of this evils called intoxication. Hence, we cou ld able to make the society evil free and functioned. SOURCE OF DATA: The following secondary sources of data have been used in the project: 1. ooks 2. Website 3. Magazine HYPOTHESIS : Due to societal influence addiction to intoxication initiated through a chain of events such as peer pressure, family influence or personal deviance ACKNOWLEDGEMENT I am feeling highly elated to work on the topic â€Å"addiction to intoxicants†. nder the guidance of my SOCIOLOGY teacher. I am very grateful to his for the exemplary guidance. I would like to enlighten my readers regarding this topic and I hope I have tried my best to pave the way for bringing more luminosity to this topic. I also want to thank all of my friends, without whose cooperation this project was not possible. Apart from all these, I want to give special thanks to the librarian of my university who made every relevant materials regarding to my topic available to me at the time of my busy research work and gave me assistan ce.And at last I am very much obliged to the God who provided me the potential for the rigorous research work. At finally yet importantly I would like to thank my parents for the financial support. Kumari arpita 1st year CHANAKYA NATIONAL LAW UNIVERSITY A PROJECT ON Addiction of intoxicants Subject: – Sociology Submitted To:- Sangeet Kumar Submitted By:- Kumari Arpita Roll No:-745. 2nd semester, 1st year